The Market of Ecological Wine Products. A Literature Review

Abstract

In recent decades, the organic wine market has seen significant growth due to the rising interest in sustainable and environmentally friendly products. This paper analyzes the evolution of the organic wine market, consumption trends, consumer preferences, and challenges faced by producers based on a thorough review of the relevant literature. Since the 1970s, organic viticulture has developed as an agricultural method promoting environmental protection and human health by avoiding synthetic chemical use. Europe, one of the largest wine producers, has implemented policies and regulations supporting this type of production, including through the European Green Deal.